Stir Friday Night
What We Did
Brand Strategy
Visual Identity
Website Design
Chicago's Stir Friday Night isn't just any comedy troupe, they're THE longest-running Asian American comedy group in Chicago, and possibly the nation. Since 1995, they've been the leaders of AAPI comedy, with alumni including Danny Pudi from Community, Steven Yeun from The Walking Dead, and Mary Sohn from AP Bio.
They just hit their 30th anniversary, and asked us to help usher them into a new era. While Stir Friday Night had the legacy and the laughs, their visual identity was giving "I haven't updated my Facebook profile picture since 2009."
The real challenge? Making 30 years of groundbreaking work look as fresh as it feels—without a budget.
Photography: Sieanna Rowe
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