As Goodles expanded into gluten-free, they needed a front-of-pack design system that clearly communicated this new offering without compromising their existing brand equity.

The challenge was creating a callout disruptive enough to stand out on shelf while preserving the trusted design architecture consumers already knew and loved.

We developed a modular design element that could be applied across the line to spotlight the gluten-free benefit. Through strategic contrast, hierarchy, and placement within the existing layout, we introduced a bold visual cue that felt native to the brand.

The system elevated shelf visibility while maintaining portfolio consistency and provided a scalable framework for future extensions.