“How do we evolve the brand and still stay true to our authentic selves?”

That’s the question posed to us by Beny Ashburn & Teo Hunter, the founders of Crowns & Hops Beer Co. We collaborated with the team at Stout Collective to align the new strategy with the new can label design.

They challenged us to keep the heart of Crown’s brand design secure, while still expanding on it with a new design language to reflect the next phase of their world domination.

Photography: Nick Murway & Melissa Phillips
Agency Partner: Stout Collective