St. Louis local trendsetter Bernie Lee needed a fun and approachable visual solution to introduce the flavors of the East to a Midwest palette. We came up with the idea of bringing the coast to the counter, injecting coastal vibes paired with delicious no-nonsense food photography to create a fresh, inviting brand identity.

The design centers around vibrant, ocean-inspired hues, bold typography, and playful illustrations that evoke the charm of seaside dining. This approach not only captures attention but also bridges the gap between unfamiliar flavors and local tastes, making the experience both exciting and accessible.