Founded in 1922 by George S. Bailey, the Bailey Hat Company has epitomized craftsmanship, style, and innovation for over a century. To refresh its identity and stand out in a traditional market, we helped Bailey introduce a new logo blending timeless sophistication with modern reinvention. This mark honors its rich heritage while positioning the brand for the future, reflecting its commitment to quality, style, and originality.

Chosen Campaign Art Direction & Design: Eric Trujillo